UNDERSTANDING CUSTOMER JOURNEY ANALYTICS IN PERFORMANCE MARKETING

Just How to Automate Consumer Retargeting With Email Advertising And MarketingEmail retargeting is a wonderful method to engage with your consumers. You can utilize retargeted emails to advertise products that they have actually included in their cart or recommend brand-new products. You can also send out retargeting emails to inactive clients, mot

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.Predic